Best Friends was founded on the belief that every animal has intrinsic value. Every partnership we enter into is fully vetted and held to the high standards of our partnership policy. Two of our guiding principles also offer clarity into the way we approach our partnerships:
Our involvement with the movie A Dog’s Purpose was from a marketing aspect. We planned to participate in the promotion around the film to reach dog-loving movie goers. The more people we reach to raise awareness and promote adoption, the more animals we can help save.
While we still don’t know the facts of what happened on that set, the video that some media outlets aired was enough for us to make the decision to discontinue any association with or promotion of the film.